AI

The Growing Impact of AI in today’s Sports, Media & Entertainment Industries

The Growing Impact of AI in today’s Sports, Media & Entertainment Industries   ATMECS – Content Team Fifteen years ago, the term AI or artificial intelligence was labeled a dream concept. A lot of individuals linked this to the various movies and shows from the sci-fi world. A good example would be the Steven Speilberg movie, A.I, where a highly-advanced robot boy dreamed to be human to regain his mother’s love. However, as the years have changed, so has humanity’s stance about this idea. AI is the process of inserting human intelligence into machines allowing them to think and learn as humans do. In addition, it has helped the continuously growing amount of data generated and stored, as well as capitalized on it. On a global scale, 54% of CEOs have attested to an increase and improvement in their productivity after introducing AI solutions in businesses. Not only does it help improve work efficiency in all industries, but it also reduces the risk factors that a person might face in dangerous circumstances. Apart from the health and finance industries, there are a lot of other industries that have also faced a growing impact of AI solutions. The growing impact of AI on sports Based on recent reports, the AI market in the sports industry is expected to see a growth rate of 28.7% CAGR between 2021 and 2026. This is based on the increase in the use of technologies like loT, and the commoditization of cloud tech, helping with the storage and processing of big data obtained from various sports. Over the years, there has been an increase in the use of AI to help players maintain their health and increase their performance. From one aspect, this can be seen through the use of artificial intelligence-based coaching (mapping motion of an athlete to spatial analytics & machine learning). This way, a player receives different types and forms of coaching compared to one coach’s style. The system can also analyze the game plan of other teams, coming up with the best possible solution to win a game. While sports are competitive on the field, they have also become competitive in the front office, using AI obtained data like the game’s complexity and speed to create a competitive advantage. Apart from the actual game, AI has also affected the sportswear and equipment industry. Through smart apparel that can monitor and increase a player’s performance, a lot of manufacturing companies are looking forward to major distribution. AI has also had a major growth impact on fans and their level of engagement in the sports industry. Unlike where everything was done by hand, with voice technology and chatbots, teams and clubs can learn more about their fans, what they expect, and vice versa. This, in turn, provides richer content for fans, making it more personalized and engaging. As a whole, content moderation and content recommendation software have now become dependent on AI to strive due to the sheer global scale of digital content adoption. The growing impact of AI on media & entertainment From 2011 to 2020, many media and entertainment companies have adopted AI solutions to push for investments and produce high-end content that can draw the audience’s attention. This includes major companies like Google, Walt Disney, Microsoft, Intel, Amazon, Netflix, and many more. A lot of professionals in the media and entertainment industry use AI as a new approach to creativity. A major area where AI has impacted the entertainment world is increasing user experience and personalization. A lot of individuals rely on online sources like Netflix to watch movies and shows. With over 93 million people across the world streaming movies, an AI system has made it possible to personalize and recommend movies and shows to each person. During the next five years, 72% of media and telecommunication companies expect their product offerings to receive a major impact due to AI solutions. This revolves around the designing, advertising, and planning areas. With the help of certain predictive measures and AI solutions, media marketing processes occur faster and more efficiently. For those looking to change their future through AI and next-gen technology, ATMECS is the place to go. Considered a technology accelerator, the company provides AI services that benefit clients and their end customers. With the continuous growth of AI in various fields, the world will soon reach a stance where one’s life experience will be enhanced due to AI solutions. Even with a significant impact on daily work life, 72% of business owners have stated that digital assistants have made life easier. Gaining a global scale audience, individuals who didn’t have easy access to AI, are now able to do so with today’s cloud technologies. ATMECS can help you – Let’s, Partner.

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AI Bands Together with Humans in the War against Pandemic

AI Bands Together with Humans in the War against Pandemic Tushar Nayak – ATMECS Content Team Mother nature remains indomitable and unconquerable, but she also gave birth to human beings, our known universe’s most ingenious species. Looking back, we (humans) have been challenged time and time again, from surviving the ice age, to fighting the Antonine Plague of 165AD, The Black Death caused by the Bubonic plague of 1346 with a death toll of 200 million or Spanish flu of 1918 and the latest – Covid-19, we fought back with everything at our disposal and we have just begun to talk about wits and intelligence of humans. It was the creative spark in our ancestors, to do things efficiently, that brought about a change in human evolution no one ever anticipated; healing and healthcare being one of them. Yet, we cannot be ignorant of the fact that we have always remained a step behind and it is either because we are wired only to solve the problem(s) or maybe, mother nature does not trust us with 100% of our cerebral capacity yet she continues to leave a trail of breadcrumbs for us to look at the bigger picture. This concept of idea will remain debatable for years to come. Now that we have talked about healthcare we feel that we need help from an epidemiological level application that can not only solve problems but screen, diagnose and treat health problems while forecasting the future quicker than ever, in short, we need Artificial Intelligence to be the front runner. And, what’s more, surprising is that it was not humans who brought us news on Covid-19 first but an AI platform that scoured every inch of the internet and search indexes to find us a title that said, “7 found critically ill in Wuhan Province”. Unlike healthcare, AI has seen its rise in every sector from retail to banking from e-commerce to supermarkets, and continues to ease the stress on both organizations and end-customers. That said, “don’t you think that it will ease the burden of health workers and fight deadly viruses at the same time?” Seems like a crazy idea, well – “Every idea is crazy until it’s not.” Elon Musk. Let us look at the most critical elements Artificial Intelligence can take care of and believe us, we have factored in historical data against AI’s presence in the last few years and this is how it did (or, set out to do). With its strings of ever-evolving algorithms followed by magnetic resonance imaging (MRI) and/or Computed Tomography (CT) scan symptoms of ‘red flags’ thus alarm healthcare authorities. As humans, we are constantly looking for cost-effective solutions and AI can do just that by providing solutions on the go for faster decision making thus saving the life of the patients. Let us look at another scenario, the next time a patient comes knocking at the doctor’s office he or she can successfully trace the contact and monitor them for the future course of the disease and its reappearance, if at all. AI can track and predict the nature of the virus, its risk of infection, number of cases and death in a region, identify the most vulnerable regions through the available data and media platforms to find appropriate measures. It is also being used by research centres to analyze available data to fight Covid-19 thus speeding up drug testing in real-time. It is now a powerful tool to analyze, diagnose and test vaccination under-development. One of the areas where doctors and nurses spend most of their time is in the file room. Now, imagine finding all the information of a patient’s history on the click of a button. Then, multiply that times the number of walk-ins/interactions each day. It is hard to quantify the exponential savings AI could yield in terms of time and scale at which modern healthcare can impact saving lives and our communities. As a result oriented full-service engineering and R&D organization, all of us at ATMECS believe that Artificial Intelligence has been brought to existence for the good of humanity. It is our submission that AI, if nurtured right, will continue to become an essential part of our day to day lives and play a pivotal role in how we manage health care. We believe AI will increasingly become an enabler in detection, tracking and monitoring diagnosis not only on ground level but also on a scientific, systematic, and data-driven level reading through frequencies and patterns of health-related states and events (not limited to disease control). With that in mind, we strongly believe in bringing visible transformation for our clients through Automation, AI, adoption of leading edge integrated development platforms, CI/CD, DevOps, Cloud, and Big Data. To conclude, it is our humble belief that, through the above, neither are we overestimating AI’s presence in human life nor are we trying to undermine human intelligence but we are merely stating our opinion based on empirical evidence. Author – Tushar Nayak, ATMECS Content Team

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